Articles

At Sage Outcomes, we call this moment the Research Health Check: a mid-year pause to evaluate whether your tools, methods, and insights are still serving your goals. Or, maybe it’s time to pivot.

This information can be crucial for businesses testing new products, determining how to more effectively market, or simply looking for patterns in their consumers’ behavior. 

Whether you're in tech, retail, healthcare, or CPG, the path to a successful product launch isn’t guesswork—it’s strategy. Let’s break down how different industries use consumer insights to drive smarter product development decisions.

Companies that invest in segmentation research see stronger customer engagement, higher conversion rates, and better brand positioning.

So, where do you start when deciding whether to launch a survey, focus group, or hire out? You’ve come to the right place. 

Turn Year-End Giving Into Next Year’s Success: December donations aren’t just about fundraising—they’re a goldmine of insights.

Market research and consumer insights offer businesses the keys to understand their audience, test new products, and position themselves as industry thought leaders. By grounding strategies in solid data, companies can craft compelling brand stories, ensure the success of product launches, and authoritatively lead market conversations.

Discover the key differences between primary and secondary research in market analysis, and explore popular primary research methodologies like online surveys, focus groups, in-depth interviews, and ethnographic research. This comprehensive guide by Sage Outcomes offers valuable insights into choosing the right research approach for your business needs.

This article covers what market research and consumer insights is, why it matters, and how businesses can leverage data to make informed business decisions